Certified Public Relations Officer: Public Relations & Corporate Communications
Course Objectives:
- To set Corporate Affairs in strategic anticipatory and effective context
- To develop an understanding of stakeholder courses for regular, focused communication
- Examine the development of Corporate Affairs tools
- Understanding the development of strategy/plans/tactics and coordinating these
- Evaluation and the use of research
Designed For:
- Public Relations professionals
- Other key personnel in the organization whose work involves contact and interaction with internal/external public
- Also beneficial to personnel who wish to learn how to use communication more effectively - possibly in the areas of personnel, marketing, sales, training and administration
Outline:
Introduction and Welcome: The Power of Communication
- Introduction and welcome
- Course coursed, design and options
- Opening exercise: Goal setting
- Corporate Affairs and Public Affairs approaches
- Corporate identity and image
- Corporate communications overview and strategy
- External reputation management Communication as a change agent
- Communication as goal for all managers
From the Inside Out: Crafting Consistent Messages
- Internal communications
- Family and friends as Stakeholder
- Measuring emotional capital
- Communications channels mapping and monitoring
- Setting internal communications goals
- New media for rapid interaction
- Champions, opinion formers and incentivisation
- The place of the company magazine/newsletter
- The multinational internal communications course
- Commitment from internal decision makers
Risks and Threats: Their Identification and Management
- Single issue politics
- Special interest groups
- Whistleblowers and the rules of disclosure
- External opinion formers
- Cause related PR and core values
- Campaigns, their design and planning
- A crisis management toolkit
- Stakeholder interest inventories
- Opinion former networks
Corporate Affair/PR in the Corporate Mix
- PR in the communications mix
- PR in the marketing mix
- Direct response PR
- Financial PR
- PR and strategy
- Brand PR
- Persuasion measurement techniques
- Integrating PR/Communications and marketing plans
- The art of leveraging
- Corporate affairs and customer relations
Powerful and Persuasive Action Planning
- Measurement of performance: bottom line impact
- Translating strategy to tactics
- Horizons for PR and corporate affairs development
- Tools and Techniques summary: a tactical inventory
- Recruiting allies: a networking approach
- Justifying the plan and convincing top management
- Making the most of other disciplines to maximize results
- Individual and group consultancy
- Further sources of help and information
Training Methodology:
This interactive training course includes the following training methodologies as a percentage of the total
tuition hours:-
30% Lectures, Concepts, Role Play
30% Workshops & Work Presentations, Techniques
20% Based on Case Studies & Practical Exercises
20% Videos, Software & General Discussions
Certificates
A Certificate of Completion will be issued to those who attend & successfully complete the programme.
Schedule
08:30 – 10:15 First Session
10:15 – 10:30 Coffee Break
10:30 – 12:15 Second Session
12:15 – 12:30 Coffee Break
12:30 – 14:00 Third Session
14:00 – 15:00 Lunch
Fees
The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is:
- Last updated on .