Specialist of digital media and social networks
ا
May 15 - May 19\ 2022 : London
May 09- May 13 \ 2022 : Istanbul
July 17 – July 21 \ 2022 : Kuwait
July 17– July 21 \ 2022 : Oman
September 04 – September 08 \ 2022 : Amman
October 02 - October 06 \ 2022 : London
Ø INTRODUCTION |
IACT Course aims to prepare a professional social media specialist professionally and technically, by introducing the requirements of the work in the Department of Social Media and the necessary functional skills required to deal with various social networks The Communications, Marketing and Public Relations Department is responsible for preparing content, managing e-campaigns, advertising, measuring performance and reporting, as well as providing the participant with standard business tools and models. |
Ø Objectives |
At this program's conclusion, participants should be able to:
l Learn how to use a step-by-step, phase based approach for successful projects l Complete multiple project tasks on time l Improve estimation of project costs, resources, and time l Improve your overall project management tracking l Manage the scope change that often occurs in projects through special methods, tools, and techniques l Assess and improve your current project management system, both the process and software used l Effectively initiate, plan, execute, control, and close out projects l Apply or customize the UW framework for project management to your organizational needs l Understand the roles and responsibilities of any successful project manager and review the Project Management Institute (PMI®) Project Management Body of Knowledge (PMBOK® Guide) l Immediately apply project management principles back at work
|
|
|
Ø TRAINING METHODOLOGY |
This interactive training course includes the following training methodologies as a percentage of the total tuition hours: l 30% Lectures, Concepts, Role Play l 30% Workshops & Work Presentations, Techniques l 20% Based on Case Studies & Practical Exercises l 20% Videos, Software & General Discussions Pre and Post Test |
|
Ø WHO SHOULD ATTEND? |
l Marketing and PR Managers l Marketing and PR staff l brand management Specialists l All those wishing to work in social media l Webmasters l Interested in the field of social networks l Interested in entrepreneurship l Social media marketing staff l Marketers l Information departments l Social media departments in companies and government and private sectors
|
Outline |
|
Day 1 |
l Social Media l Digital content management plan l Management of social media channels l Design and build digital content l Design and manage social media pages and prepare operating schedules l Prepare, design and manage e-content via social media
|
Day 2
|
l Tactics to increase the interaction of the network of followers l Use monitoring and analysis tools to measure performance l Planning social media marketing campaigns l Manage social media marketing campaigns l Manage customer service via social media
|
Day 3
|
l Content management systems l Define content management l Web Content Management System Classifications l Electronic portals systems (public) l Blogging l Forum systems l Electronic stores systems l Wiki systems
|
Day 4 |
l Content Type l Content Editor l Content Element l Multiple Users l Comments Management l Plugins l Access Permissions
|
Day 5 |
l Communication Web-sites l Brand l Brand protection l Brand and social media l The economic and political effects of social networks |
Schedule
- 08:30 – 10:15 First Session
- 10:15 – 10:30 Coffee Break
- 10:30 – 12:15 Second Session
- 12:15 – 12:30 Coffee Break
- 12:30 – 14:00 Third Session
- 14:00 – 15:00 Lunch
Fees
The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack :
- Last updated on .