Effective Crisis Management Communications

About  Course:

Today a volcanic eruption on a remote island affects more than a million people worldwide. It becomes a global crisis and yet the crisis has to be managed locally. How crisis management teams in companies, governments, corporations handle the challenge will shape the survival of the organisations.

This course is aimed at helping employees understand why dealing with crisis is beneficial to them and to the organisation. It is all about being on top of such crisis and not let them topple you. It will cover identifying ‘minefields’ and developing level-headed approaches to deal with the situation to maintain or even increase confidence in the organisation. We will discuss issues like the spiral of confidence and siege mentality.

Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.

Objectives


Understand what defines crises and issues, recognising the differences between them and how to be proactive

  • Who are your target audiences
  • How to identify issues and work on issue management
  • How and when you should talk to the public and media
  • Crisis management tools and how to handle the communications for an organisation under crisis
  • Media and management communication control
Who Should Attend

- Managers, staff, professionals and executives.

Training Methodology:

This course uses self assessment questionnaires, models, practical exercises, case studies, presentations and group discussion to develop creative thinking and innovative decision making skills. The use of participants’ own real work situations adds reality and enhances transference of learning. The course will combine presentations with interactive practical exercises, supported by video material and case studies. Delegates will be encouraged to participate actively in relating the principles of management and motivation to the particular needs of their workplace.

This interactive training course includes the following training methodologies as a percentage of the total tuition hours:

  • 30% Lectures, Concepts, Role Play
  • 30% Workshops & Work Presentations, Techniques
  • 20% Based on Case Studies & Practical Exercises
  • 20% Videos, Software & General Discussions
  • Pre and Post Test

 


 Outline:

DAY1 

What is a Crisis in communications terms?
We will cover the definitions of crisis and how they come about. The importance of working on identifying issues and how they can become crises if not handled properly. We will deal with the basics of communications and what it entails to be a good communicator.

DAY 2

Crisis Management
We will go through the various elements that make up the spiral of crisis and how we can identify them and hopefully stop them at each level. The importance here is the recognition of these signs and how we can control them.

DAY 3 

Dealing with the Crisis
Participants will participate in this process through examining cases studies and role play on managing both internal and external communications for various forms of crisis. Crisis containment is essential at this stage and steps will be explored as to how we can do this.

DAY 4

Recovery Phase
We will spend some time on recovery efforts and how this will play in the importance of image and corporate repositioning after a crisis.

DAY 5

Dealing with the Crisis and managing both internal and external communications (including social media) for various forms of crises.

Make Communications Matter, guidelines on handling a crisis – empathy, accuracy

Certificates

A Certificate of Completion will be issued to those who attend & successfully complete the programme.

Schedule

  08:30 – 10:15 First Session

 10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

 12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

 14:00 – 15:00 Lunch

 

Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is: