Corporate Social Responsibility (CSR)

Objectives

By the end of the course, participants will be able to:

  • Explain the history, concepts, and Caroll's four-part definition of Corporate Social Responsibility (CSR)
  • Outline the reasons why CSR is important in the public and private sectors
  • Recognize how business ethics, CSR and corporate governance are converging
  • Illustrate the evolution and revolution of CSR
  • Implement the ten rules for effective CSR communication to reach optimal communication outcome
  • Create a competitive advantage by identifying various CSR challenges

Target Audience

Professionals in private companies, 'NGOs', local, regional and international organizations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Course Outline

  • Introduction to CSR
    • Preliminary definitions of CSR
    • Corporate citizenship concepts
    • Business criticism in a CSR cycle
    • Historical perspectives
    • Evolving view points on CSR
    • Caroll’s four-part definition
  • Why is CSR important?
    • People, planet and profits theory
    • Two views of CSR
    • Should corporations be involved in CSR?
    • Arguments for and against CSR
  • CSR and ethics
    • Definitions and relationships
    • Business ethics developments
    • Ways companies integrate ethics
    • Engagement in a global code of business ethics
    • Making decisions on ethical issues
  • The evolution and revolution of CSR
    • The rise and fall of CSR
    • The failure of CSR: three curses
    • Embracing the future: five principles
    • Shapeshifting: from CSR 1.0 to CSR 2.0
  • Rules for effective CSR communication
    • Characteristics of information relating to CSR
    • Rule #1: act first, talk later
    • Rule #2: the why and the wherefore
    • Rule #3: be prepared
    • Rule #4: CSR must be a boardroom priority
    • Rule #5: involve the employees
    • Rule #6: extract messages
    • Rule #7: everybody is different
    • Rule #8: embrace dialogue
    • Rule #9: become an example of good practice
    • Rule #10: responsible product brands
  • Challenges of CSR
    • Friedman versus Russell
    • Dimensions of CSR
    • Models of CSR
    • Features of CSR models
    • CSR in developing countries
    • Drivers of CSR in developing countries
    • CSR implementation framework
    • Common mistakes in CSR
    • Factors to consider in a business case for CSR

Training Methodology:
This interactive training course includes the following training methodologies as a percentage of the total
tuition hours:-
• 30% Lectures, Concepts, Role Play
• 30% Workshops & Work Presentations, Techniques
• 20% Based on Case Studies & Practical Exercises
• 20% Videos, Software & General Discussions

Certificates

A Certificate of Completion will be issued to those who attend & successfully complete the programme.

Schedule

  08:30 – 10:15 First Session

 10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

 12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

 14:00 – 15:00 Lunch

 Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is: