Social Media Management



   This IACT Advanced Social Media Training seminar is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.

We spend lots of time practicing content creation and social interaction skills in a fun and accessible way, so delegates leave confident in their own abilities and able to apply new skills the moment they return to their desks.

This IACT training seminar on Advanced Social Media Training highlights:

  • Using social media effectively for marketing, public relations, HR, sales and customer service
  • Social media planning that meets audience needs and delivers business objectives
  • Building audience relationships via social media that strengthen brand and reputation
  • Creating engaging content audiences pay attention to and share with others
  • Staying up-to-date with emerging topics, trends and technologies on social media


Ø Objectives


At this program's conclusion, participants should be able to:


l  Advising leaders on social media strategy and plans

l  Using Facebook, Twitter, Instagram, Snapchat, et al for business

l  Finding and connecting with target audiences

l  Confidence in responding to audiences online to shape opinions

l  Creating and optimising words and images that go viral

l  Writing that grabs attention and creates conversations

l  Researching online trends to stay relevant




This training course will combine presentations with instructor-guided interactive discussions between participants relating to their individual workplace. Practical exercises, video material and case studies aiming at stimulating these discussions and providing maximum benefit to the participants will support the training.

This interactive training course includes the following training methodologies as a percentage of the total tuition hours:

l  30% Lectures, Concepts, Role Play

l  30% Workshops & Work Presentations, Techniques

l  20% Based on Case Studies & Practical Exercises

l  20% Videos, Software & General Discussions

Pre and Post Test




Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques.

This IACT Advanced Social Media Training course is ideal for journalists and practitioners working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs. 



Day 1

Overview of Social Media

l  The Current Social Media Landscape – What is hot and what’s not?

l  How to Keep-up with continuous changes in Social Media including Emerging Technologies, Automation and Avatars

l  Choosing between the Raft of Social Media Options - platforms, channels and apps

l  Choosing between the Wide Variety of Tools to Create Social Media Content including blogs, slides, video, infographics, quizzes and podcasts

l  Demystifying Jargon and Following Online Etiquette

l  Pitfalls and How to Avoid Them

l  The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing 

Day  2


 Building an Effective Social Media Strategy

l  Analysing How your Organisation uses Social Media to Engage, what is working and what is not working?

l  Understanding Who Wants to Connect with your Organisation on Social Media, What do they want to hear and what do you want to tell them?

l  Developing Social Media Objectives and Proving They Deliver Business Benefits

l  Creating a Balanced Portfolio of Social Media Channels to Reach Audiences

l  Scheduling Social Media Activities so They Integrate with other Corporate Activities

l  Monitoring and Measuring Social Media Activities to Demonstrate They are Effective

Day 3


 Reaching and Influencing Audiences

l  Profiling Audiences and Targeting Influencers and Opinion Formers

l  Creating an Emotional Connection with Humour, Human Interest and Storytelling

l  Ensuring Relevance with Breaking News, Experiences and Personal Exchanges

l  Reaching-out to Passive Audiences who lurk rather than engage

l  Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships

l  Helping Employees to Become Effective Social Media Ambassadors 

Day 4

 Creating Content that is Shareable and Shared

l  Understanding What makes grabs attention and hooks people in

l  How to create conversations and drive word of mouth

l  Tips to create engaging content audiences find interesting, relevant and useful

l  Using a precise to structure content and a calendar to timetable publication

l  Developing great visual aids, images and videos that go viral

l  Messaging that works across multiple channels and drives traffic to your ultimate destination

l  Creating content that can be adapted for different media and channels

l  Writing skills practice including headline writing and finding the best tone of voice 

Day 5

 Searching & Listening Techniques

l  Using social media for research

l  Monitoring what competitors are doing on social media

l  Tapping into trends and current themes

l  Listening in and participating in conversations

l  Choosing the best keywords and hashtags

l  Writing great comments and captions on Instagram, et. al.

l  When and how to respond to comments and feedback



  • 08:30 – 10:15 First Session
  • 10:15 – 10:30 Coffee Break
  • 10:30 – 12:15 Second Session
  • 12:15 – 12:30 Coffee Break
  • 12:30 – 14:00 Third Session
  • 14:00 – 15:00 Lunch



 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack :