Specialist of digital media and social networks

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Ø INTRODUCTION


   Social Media Specialist is one of 10 fastest growing jobs in the world's (indeed.com), almost of organizations need employees that manages their social media accounts and publishes ads even remotely.

IACT Course  aims to prepare a professional social media specialist professionally and technically, by introducing the requirements of the work in the Department of Social Media and the necessary functional skills required to deal with various social networks

The Communications, Marketing and Public Relations Department is responsible for preparing content, managing e-campaigns, advertising, measuring performance and reporting, as well as providing the participant with standard business tools and models.

Ø Objectives

 

At this program's conclusion, participants should be able to:

 

l  Learn how to use a step-by-step, phase based approach for successful projects

l  Complete multiple project tasks on time

l  Improve estimation of project costs, resources, and time

l  Improve your overall project management tracking

l  Manage the scope change that often occurs in projects through special methods, tools, and techniques

l  Assess and improve your current project management system, both the process and software used

l  Effectively initiate, plan, execute, control, and close out projects

l  Apply or customize the UW framework for project management to your organizational needs

l  Understand the roles and responsibilities of any successful project manager and review the Project Management Institute (PMI®) Project Management Body of Knowledge (PMBOK® Guide)

l  Immediately apply project management principles back at work

 

 

 

Ø TRAINING METHODOLOGY


This training course will combine presentations with instructor-guided interactive discussions between participants relating to their individual workplace. Practical exercises, video material and case studies aiming at stimulating these discussions and providing maximum benefit to the participants will support the training.

This interactive training course includes the following training methodologies as a percentage of the total tuition hours:

l  30% Lectures, Concepts, Role Play

l  30% Workshops & Work Presentations, Techniques

l  20% Based on Case Studies & Practical Exercises

l  20% Videos, Software & General Discussions

Pre and Post Test

 

Ø WHO SHOULD ATTEND?

 

l  Marketing and PR Managers

l  Marketing and PR staff

l  brand management Specialists

l  All those wishing to work in social media

l  Webmasters

l  Interested in the field of social networks

l  Interested in entrepreneurship

l  Social media marketing staff

l  Marketers

l  Information departments

l  Social media departments in companies and government and private sectors

 

 

                                                                               Outline

Day 1

l  Social Media

l  Digital content management plan

l  Management of social media channels

l  Design and build digital content

l  Design and manage social media pages and prepare operating schedules

l  Prepare, design and manage e-content via social media

 

Day  2

 

 

l  Tactics to increase the interaction of the network of followers

l  Use monitoring and analysis tools to measure performance

l  Planning social media marketing campaigns

l  Manage social media marketing campaigns

l  Manage customer service via social media

 

Day 3

 

 

l  Content management systems

l  Define content management

l  Web Content Management System Classifications

l  Electronic portals systems (public)

l  Blogging

l  Forum systems

l  Electronic stores systems

l  Wiki systems

 

Day 4

 

l  Content Type

l  Content Editor

l  Content Element

l  Multiple Users

l  Comments Management

l  Plugins

l  Access Permissions

 

Day 5

 

l  Communication Web-sites

l  Brand

l  Brand protection

l  Brand and social media

l  The economic and political effects of social networks

 

 Schedule

 

  • 08:30 – 10:15 First Session
  • 10:15 – 10:30 Coffee Break
  • 10:30 – 12:15 Second Session
  • 12:15 – 12:30 Coffee Break
  • 12:30 – 14:00 Third Session
  • 14:00 – 15:00 Lunch

 

Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack :