Developing Creative Campaign in PR
September 17– September 21\ 2023 : DUBAI
October 01 - October 05 \ 2023 : DUBAI
October 01 - October 05 \ 2023 : AMMAN
November 12 - November 16\2023 : KUWAIT
Introduction
This communications and PR training course covers how to generate ideas for inspirational campaigns. You will unlock your creative potential to generate distinctive and innovative ideas. Topics include principles, sources, tools and techniques for creative generation.
Even in PR, creativity is such an under-valued attribute and can easily be damaged or inhibited if not well managed. Creativity has to be nurtured and while I do believe that creativity is in some way ‘caught not taught,’ there are ways to learn how to improve creativity and there are techniques that can be adopted to enhance the creative process.
After this course you will be able to:
Þ Understand the principles and sources of creativity
Þ Generate creative ideas that get results
Þ Kick-start your creative thinking process
Þ Articulate the role and importance of creativity in modern PR
Þ Facilitate brainstorms and many other creativity processes using a new toolbox of techniques
Þ Apply creativity tools in a real-world context
Objectives
Participants attending the training seminar will:
Þ Understand the public relations and their importance.
Þ Assimilate the criteria of public relations.
Þ Understand and develop public relations campaigns.
Þ Use social networks in public relations.
Þ Understand the various stages of planning public relations campaigns
Þ Why is creativity useful in PR
Þ How to be more Creative
Þ Creative Techniques and the tools to aid creative thinking
Who Should Attend?
This is an advanced-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communication and PR professionals
Course Methodology
The course uses self-assessments and a wide mix of business cases that promote healthy discussions around the importance of managing multiple tasks, deadlines and priorities. Participants will benefit from role plays covering workplace challenges related to handling tasks, deadlines and priorities. They will learn how to deal with conflicts that may arise as a result. Interactive team exercises are also used with each team presenting their findings and comments.
Each module covers different aspects of using Game-Based Learning and Gamification in education. Coursework will incorporate your existing knowledge and experience and provide helpful learning environment with a good mix of theoretical and practical knowledge. On all outlines will apply Skills for Game-Based Learning and Gamification and practiced in hands-on, collaborative way within an international group setting.
This interactive training course includes the following training methodologies as a percentage of the total tuition hours:
- 30% Lectures, Concepts, Role Play
- 30% Workshops & Work Presentations, Techniques
- 20% Based on Case Studies & Practical Exercises
- 20% Videos, Software & General Discussions
Pre and Post Test
Outline
DAY 1:
Creativity in PR
Þ This module examines the principles of creativity and its importance for PR
Þ Understanding creativity: sources and definitions
Þ The role of creativity in PR and its importance in competitive communications
Þ Targeted creativity: matching creative thinking to audiences and objectives
Þ Creativity in the digital world: new platforms and techniques (e.g. buzz marketing, user-generated content)
Þ Success and failure factors for creativity
DAY 2 :
Creativity showcase
Þ This module is a case-study driven rolling workshop in which learners examine the key success factors behind creative PR campaigns and extract practical lessons.
Þ Creativity case studies: 10 of the greatest creative PR campaigns of all time
Þ Analysing dimensions of creativity
Þ Content-driven creativity (e.g. extremes, novelty, spectacle)
Þ Effect-driven creativity (e.g. surprise, intrigue, delight)
Þ Platform-driven creativity (e.g. viral, experiential, stunts)
DAY 3 :
Creativity techniques
Þ This module presents a toolbox of 10 practical creativity techniques and processes including well-tested classics and modern innovations.
Þ 10 practical creativity stimulation techniques
DAY 4 :
From creativity to reality
Þ This module is an in-class creativity workshop applying all of the creativity concepts and techniques covered during the course.
Þ Extract best practice from case study showcase
Þ Apply creativity tools in a real-world context
Þ Generate creative PR ideas for your own organisation
Þ Reality check and plan practical applications
DAY 5 :
Build the creative capabilities of your whole PR team
Þ Build your creative thinking toolkit
Þ Problem solving is a core skill for PRs
Þ Strategic thinking – whatever the discipline
Þ How to research and develop insights
Þ Creativity in PR Global Study
Þ Creativity in PR ,the sector’s creative evolution as it emerges post-Covid against the backdrop and potential impact of AI on creativity.
Fees:
The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is: 3.750 USD$
Schedule:
08:30 – 10:15 First Session
10:15 – 10:30 Coffee Break
10:30 – 12:15 Second Session
12:15 – 12:30 Coffee Break
12:30 – 14:00 Third Session