objectives

The Subject offers knowledge about the process of strategic management (i.e. strategic 
planning, strategy implementation and strategic control) and performance measurement. Furthermore, it teaches students how to link the knowledge acquired from different functional courses, enabling them to better understand the linkages among different organizational levels and functional fields in the organization. Furthermore, the Subject aims at developing students' capacity to design strategic control systems and apply performance measurement framework in firms' real life, no matter what the business model is.

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Course programme

Section I - Strategic management of the firm (20 hours about)

• Introduction to strategic management
• Environmental analysis
• Corporate strategies, Business strategies, and
• Functional strategies
• Competitive advantage Model
• Strategy formulation and Strategy implementation
• Strategy deployment: Strategic Map, and Hoshin Kanri
• Business model
• Sustainability and Business model
• Strategic management and entrepreneurial capabilities
• Strategy formulation and emerging markets (Iran)

Section II - Strategic control models (40 hours about)

• Strategic control systems
• Financial control vs multidimensional control approach
• Performance definition
• Organizational performance, managerial performance, social performance
• Strategic control and performance management: the role of stakeholders
• Organizational Performance management frameworks
• Strategic models, Organizational models, and Managerial models
• Balanced Scorecard
• Sustainable Balanced Scorecard
• Performance Tree by Lebas
• Performance Pyramid by Lynch & Cross
• Performance Prysm
• Tableau de Bord
• The role of Analytics
• Triple Bottom Line model
• Sustainability metrics
• Social and environmental reporting
• Intellectual capital models

Section III - Individual performance (about 12 hours)

• Managerial Performance
• Motivation and rewarding mechanisms
• 4Ps model
• Designing individual rewarding systems
• Social Performance

Training Methodology:
This interactive training course includes the following training methodologies as a percentage of the total
tuition hours:-
• 30% Lectures, Concepts, Role Play
• 30% Workshops & Work Presentations, Techniques
• 20% Based on Case Studies & Practical Exercises
• 20% Videos, Software & General Discussions

Certificates

A Certificate of Completion will be issued to those who attend & successfully complete the programme.

Schedule

  08:30 – 10:15 First Session

 10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

 12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

 14:00 – 15:00 Lunch

 Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is: