About Course 

What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable PR challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects . The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online.

By attending this course, you will learn best practices in crisis communication management, situation analysis, risk assessment, crisis team formation and responsibilities, protocols, and resources to be used such as crisis manuals and communication tools.

Course Methodology

The workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four pedagogical pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront.

Objectives

Media training becomes critical when an issue arises

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Talking to the media can be overwhelming on a good news day, so coming face to face with a journalist when a crisis arises can be extremely stressful. Keeping a clear head and delivering key messages to the public while dealing with the media’s demands can be almost impossible.

Crisis communication training is one of our specialities and we have designed a training program that protects and defends a company’s reputation if facing public scrutiny.

Who should attend

Crisis and issues management begins with planning before there is a situation that needs to be handled effectively.

At Media Manoeuvres, our approach is to prepare our trainees to minimise the impact of an issue before it escalates to crisis status. We teach senior staff and executives how to work with the media in such situations so they get the best result and maintain their reputation.

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