Business Strategy Course How to Become a Purpose-Led Organization
October10 - October14\ 2023 : Dubai
Introduction
Learn how to create an essential statement of purpose in this Five-day workshop-IACT course. As a result, you will develop a successful purpose-led business strategy, driving organisational and cultural change for the better.
Purpose is powerful. It is a statement of your organisation’s role in the world that sits far above and beyond profits by inspiring and motivating people into action. Purpose leads and guides the decision-making across your entire organisation, strengthening your long-term strategy and empowering leaders to respond meaningfully in times of disruption.
Becoming purpose-led is a proven strategy for organisational clarity and success, as it impacts on strategy, culture and communication. Done well, purpose is proven to transform businesses, driving performance and positively impacting an organisation’s people and bottom line in ways they never imagined.
In this course, you will learn the process to define and articulate your professional or business purpose and harness the multiple benefits of becoming a purpose-led organisation.
This course aims to develop your understanding of what purpose is and how to uncover, define and begin to align it with your organisation. It is designed to empower you with the thinking, understanding and tools needed to define and articulate your professional or organisational purpose.
Objectives
At the end of this course the participants will be able to:
Þ Discuss what purpose is and why it is important
Þ Grasp the role of purpose across the different areas of a business: culture, communication and strategy
Þ Follow a process to uncover organisational purpose
Þ Identify the right people to involve in the process
Þ Master the techniques to think deeper and bigger throughout the process of uncovering purpose
Þ Identify and define a purpose statement tied to an organisation’s core strengths that is meaningful, inspiring and actionable
Þ Become proficient in the techniques required to become purpose-led.
WHO SHOULD ATTEND?
Þ Designed for anyone wanting to assist their organisation in becoming purpose-led. This includes:
Þ CEOs
Þ COOs
Þ Managing Directors
Þ General Managers
Þ Founders
Þ Business Owners
Þ HR/People & Culture Managers
Þ Marketing Managers
Þ Brand Managers
Course Methodology
The course uses self-assessments and a wide mix of business cases that promote healthy discussions around the importance of managing multiple tasks, deadlines and priorities. Participants will benefit from role plays covering workplace challenges related to handling tasks, deadlines and priorities. They will learn how to deal with conflicts that may arise as a result. Interactive team exercises are also used with each team presenting their findings and comments.
Each module covers different aspects of using Game-Based Learning and Gamification in education. Coursework will incorporate your existing knowledge and experience and provide helpful learning environment with a good mix of theoretical and practical knowledge. On all outlines will apply Skills for Game-Based Learning and Gamification and practiced in hands-on, collaborative way within an international group setting.
This interactive training course includes the following training methodologies as a percentage of the total tuition hours:
- 30% Lectures, Concepts, Role Play
- 30% Workshops & Work Presentations, Techniques
- 20% Based on Case Studies & Practical Exercises
- 20% Videos, Software & General Discussions
Pre and Post Test
Outline
DAY 1
Purpose and its importance
Þ The definition of purpose
Þ The outside forces in business, society and politics that make purpose prevalent today
Þ The ROI of purpose for organisations
Þ Anatomy of purpose and where it comes from
Þ Where major brands and organisations commonly go wrong
DAY 2:
The role of purpose within an organisation
Þ What is purpose in relation to the rest of an organisation
Þ The impact of purpose on culture, strategy and communication
DAY 3:
How to uncover organisational purpose
Þ Who to include and how to lead/guide a purpose discovery session
Þ The real human stories that elicit purpose
Þ Sources for stories within an organisation
Þ Capturing meaning and impact from stories
DAY 4
Defining and articulating a purpose statement
Þ Purpose statement formulas
Þ Words, meaning and hierarchy
Þ Examples of draft statements and polished statements
DAY 5 :
Becoming a purpose-led organisation
Þ When, where and how to bring purpose into the day-to-day
Þ Inspiring people and ideating on purpose
Þ Case studies and examples of purpose statements and their implementation
Fees:
The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is:
4,250 USD$
Schedule:
08:30 – 10:15 First Session
10:15 – 10:30 Coffee Break
10:30 – 12:15 Second Session
12:15 – 12:30 Coffee Break
12:30 – 14:00 Third Session