Stakeholder Management and Public Engagement in Construction

Stakeholder Management and Public Engagement in Construction

📅 Duration: 5 Days
👷 Target Audience: Project Managers, Public Relations Officers, Engineers, Government Officials, and Community Engagement Specialists
🎯 Skill Level: Advanced

📌 Course Objectives:

By the end of this course, participants will be able to:
✔ Identify and classify key stakeholders in public construction projects.
✔ Develop and implement effective stakeholder engagement strategies.
✔ Utilize communication frameworks for managing expectations and minimizing conflicts.
✔ Apply public consultation techniques to enhance project acceptance and transparency.
✔ Manage stakeholder risks and conflicts to prevent project delays.
✔ Use digital tools for stakeholder collaboration and engagement tracking.
✔ Ensure compliance with public sector engagement laws and ethical guidelines.

📌 Course Outline:

🟢 Day 1: Understanding Stakeholders in Public Construction Projects

🔹 Types of stakeholders: Government, contractors, local communities, environmental groups, and media.
🔹 Stakeholder mapping and analysis using influence-interest matrices.
🔹 Legal and ethical considerations in public engagement and stakeholder transparency.
🔹 Case Study: Successful stakeholder management in a large-scale infrastructure project.

🟢 Day 2: Communication and Engagement Strategies

🔹 Developing an engagement strategy: Inform, consult, involve, collaborate, and empower.
🔹 Public meetings, workshops, and online consultation platforms.
🔹 Managing media relations and crisis communication strategies.
🔹 Case Study: Handling negative publicity and opposition in public construction projects.

🟢 Day 3: Conflict Resolution and Risk Management

🔹 Identifying and addressing stakeholder concerns early.
🔹 Conflict resolution techniques: Negotiation, mediation, and alternative dispute resolution (ADR).
🔹 Impact of stakeholder conflicts on project timelines and budgets.
🔹 Case Study: Resolving disputes between government authorities and local communities.

🟢 Day 4: Digital Tools for Stakeholder Management

🔹 Using stakeholder engagement software (EngagePoint, StakeTracker, Granicus).
🔹 GIS mapping tools for visualizing community impacts.
🔹 Social media and AI-driven sentiment analysis for public perception tracking.
🔹 Real-time feedback collection using mobile apps and online surveys.
🔹 Case Study: How digital tools improved stakeholder collaboration in a highway expansion project.

🟢 Day 5: Case Study & Real-World Application

🔹 Hands-on case study: Developing a stakeholder engagement and communication plan.
🔹 Group discussion: Challenges in managing public expectations in government projects.
🔹 Presentation of stakeholder engagement strategies and action plans.
🔹 Course assessment and feedback session.

🛠 Tools & Software Used:

✅ EngagePoint / StakeTracker – For stakeholder tracking and management.
✅ GIS Mapping Tools (ArcGIS, QGIS) – For spatial analysis of stakeholder impacts.
✅ Social Media Monitoring (Hootsuite, Brandwatch) – For tracking public sentiment.
✅ Granicus / MetroQuest – For digital public consultation and surveys.
✅ Power BI / Tableau – For stakeholder engagement data visualization.

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